3 key elements of our business plan.
In this video, one of our top producing agents and sales manager, Willie Mathews talks about creating a strategic business plan.
Our production at The Dixon Group ranks us as Keller Williams’ Top Ranking Teams in Colorado and we couldn’t have gotten here just by creating a “good” business plan. Creating an exceptional business plan involves getting strategic with your bottom line; knowing your “why”, and having a clear mission and vision.
At The Dixon Group our mission and vision is to use real estate as a catalyst to develop forever relationships in an environment that fosters growth, positivity and accountability. One of the reasons why our business plan has been so successful is that our team was built on our pillars of culture.
Here at The Dixon Group we have a “big” D.R.E.A.M- we are dedicated, results driven, believe in elevating others, take action and foster a growth mindset.
Since the beginning of the year, there has been a lot of chatter about how the market is shifting. The truth is, how you pivot and adapt to the ever changing world of real estate is up to you. The average agent on our team sells three homes per month. The secret to having a proven track record of success? It’s simple. For newer agents, we conduct a 30, 60, and 90 Day Training Plan. And regardless if our agents are new or seasoned, we are committed to helping our agents set and achieve personal monthly goals. To top it all off, we are also professionally coached through the Tom Ferry Coaching organization!
Business plans can include many different elements, but there are three basics that must be included in an effective plan:
1. Get strategic about your WHO. For example, WHO are the key players involved in growing your business and WHAT are the actual systems in place to drive your business, mission, and vision forward?
At The Dixon Group, not only are we passionate about helping agents become the best version of themselves by reaching their professional and personal goals, we are systems driven. Implementing the latest tools in technology like Follow Up Boss makes the agent/client experience a seamless one.
2. Your business plan needs to be SMART. That’s right, SMART. Specific, Measurable, Achievable, Relevant, and Time-bound. Integrating a strategic and effective business plan will help you accomplish that.
One reason we were able to close on 340 Units and sell $145 million in real estate transactions last year was by creating specific, measurable results, and holding ourselves and each other accountable for exceeding our goals.
3. Accountability is KEY! Who are your accountability partners? Do you have a mentor or coach to help you keep your eye on the prize? Are you the leader of your team? Again, WHO are the key players to help steer the ship and ensure that your business plan is not only strategic but successful?
At The Dixon Group, not only is accountability a huge part of our overall success as a team, accountability is embedded into our culture. Are you looking to take your real estate career to the next level and want to learn more about The Dixon Group? Feel free to reach out so we can discuss how we can help you along your real estate journey.
